UI, UX, Development, Branding, Marketing, Strategy

Areté Performance

2020
Study Case

Areté Performance

Work
Brand Design UI & UX Website Development Marketing
Client
2020
Establishing a new brand identity and web design for a multi-tier athletic development company

Areté Performance is a multi-tier sports performance specialist company with a unique ethos that focuses on elite and youth sport as well as corporate and personal training. They run the strength and conditioning programmes for the likes of England Rugby 7s and Richmond Rugby Club as well as several professional athletes.

The Brief

​We were initially approached to develop a user-friendly website to navigate through their multifaceted company and find what services are right for them all while conveying the companies core philosophies.

After 2 years of working together on multiple projects and expanding the website as their business developed, we decided to reconceptualise Areté’s digital identity into one more in tune with its ever-evolving ethos along with modernising its characteristics to the current climate. ‍‍This consisted of a complete re-branding as well as a major development of their website.

The Solution

A stunning new custom-built HTML site that brings together all tiers of their multi-level business capturing the essence of what makes them unique whilst staying informative. Navigating the user seamlessly through the Areté Story displaying their USP in the market through their game-changing philosophies.​

Our B2C digital marketing strategy allowed customers to engage with Areté through their ever-growing social presence. Our tailored campaigns targeted at highly filtered audiences allowed us to reach a new customer base bringing in a large amount of traffic which then converted into sales through their new custom website.

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We have worked with Oscar for over 3 years and they have been fundamental to our growth as a business, supporting our media & digital marketing needs every step of the way. He developed our new website as well as undertaking a couple of revamps for us and the most recent re-design is a great example of the high-quality work he's consistently produced throughout our time working with him.

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