Just a human who loves design  ¯\_(ツ)_/¯

For the last 4 years, I've been working as Lead UI/UX designer and Project Manager for Selfhood Studios and currently a contractor with Waracle working as a Senior UX/UI Designer for Virgin Money.

My design tools of choice are Sketch, Figma, Adobe XD, Photoshop, WordPress as well as skilled in Illustrator.

I know a thing or two on how to make

Products (01)

Stunning design is not enough. A well built product must be versatile, engaging but most importantly, it should be manipulated like an extension of your users consciousness. The common thread through all of my web work is a unique balance of predicting user behavioural patterns whilst subliminally presenting a message that's in tune with the brand.

By having the ideal balance of user interface design, user experience and original aesthetics you can create an experience which will leave the consumers with a positive bond to a brand.

Brands (02)

I like to challenge the major players in the space when it comes to understanding how people connect with brands. Through each interpretation I think of the bigger picture to pinpoint an emotional connection between the clients brand and its target audience. I recognise the relationship between brand identity and the theory of self-actualisation which, in itself, is pivotal to successful brand awareness.

A strong brand goes far beyond its visual logo or business name – it's a series of associations that a consumer has with a particular product, and exceptional brand identity can create an emotional relationship of trust, credibility and quality that carries immense power.

Content (03)

Social media is suffering from a deluge of dull content overload, and one can easily be prone to skimming through the home feed with zombie-like instincts. However, I aim to produce emotionally invoked content that you'll want to stop scrolling for. I strive to create, provoke and engage.
Jamie & Abby's Wedding
LX Factory
Lines of light

Here are some of my instagram

Choose your path...
Bali Rays
The greats

I’m a designer based in London. Specialising in UX and UI. You can see my hobbies on @oscar_richmond and some work stuff @selfhood_studios.


2014 - 2015
Fashion Design & Marketing
* Distinction

Condé Nast

2011 - 2014
Design Business



2021 - Present
Senior UX/UI Designer

Virgin Money (Waracle)

2016 - 2021
Lead UX/UI Designer

Selfhood Studios

2014 - 2016
Product Designer

Jigsaw Menswear